Product Photography means a number of things. E-commerce product photography is when your product is shot on a pure white background with various angles showing off the item for consumers to purchase. This can be direct from your site or through a third-party site like Amazon or Ebay. Lifestyle product photography is shooting your products within a lifestyle staging. So like below I add various items and props to add interest to the main hero product which always remains the focus. It's evoking emotions and feelings to the end user that they need your product in their life. I use studio and outside location backdrops to produce my product photography for clients. Third and finally packshot product photography is a way of relaying the reputation of the item within the media, by photographing the product within it's packaging and focusing on it's labelling. This results in immediate point of sale recognition within shops and stores selling the items.